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Work Package 1: Project Management |
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Lead: Common Wadden Sea Secretariat
(CWSS)
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Ensure the fulfillment of obligations
(i.e. milestones, deliverables) as pointed out in
the project proposal (internal and external communication;
guidance and assistance of the project partners and
administrative duties).
Activity 1:
Preparation and organization of
regular meetings
of
the project group (project partners) and advisory group
(TG-STS). Coordination, administration and facilitation of
project activities and regional workshops. Participation in lead
partner seminars.
Activity 2:
Monitoring of project implementation and delivery of
progress reports
including financial reports.
Activity 3:
Preparation and organization of a
final PROWAD stakeholder conference
to present and evaluate the project results.
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Work Package 2: Publicity and
Communication |
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Lead: Common Wadden Sea
Secretariat (CWSS)
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Activity 1:
Preparation of a PROWAD
communication plan
and adoption by the project partners publicizing the work of the
project (10/2011 – 11/2011)
Activity 2:
Development and dissemination of a
basic corporate design
for internal and external communication, including tagline, a
message and a logo (for project activities, reports, info
material, website) (11/2011 – 03/2012)
Activity 3:
Organization of
stakeholder meetings
and workshops to inform relevant local and regional partners
about the aims, progress and products (11/2011 – 05/2014)
Activity 4:
Dissemination of
info material
and project results to inform and involve local, regional,
national stakeholders, as well as international level.
Information of media (press, radio, TV, internet) (11/2011 –
05/2014) |
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Work Package 3: Sustainable Tourism
Strategy |
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Lead: Common Wadden Sea
Secretariat (CWSS)
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Activity 1:
Inventory and review of the current status of tourism in the
Wadden Sea region to identify
opportunities and challenges of the World
Heritage designation
and possible developments in the tourism sector (10/2011 –
02/2012)
Activity 2:
Regional stakeholder workshops
to
find a common understanding for the developing of a sustainable
tourism strategy and to show the
added value
of
the World Heritage designation for socio-economic development
and nature values.
Development of visions, aims and principles for sustainable
tourism and the relevance for regional development and benefits.
Development of a
draft tourism strategy
through consultations with the regional stakeholders (03/2012 –
11/2012)
Activity 3:
Development of an
action plan
which can be implemented by the regional partners and contain
concrete marketable tourism offers and products (in line with
main principles) to be developed on a transnational level
(12/2012 – 03/2012)
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Work Package 4: Development of
sustainable tourism offers |
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Lead: WWF
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Activity 1:
Feasibility study for a
climate neutral tourism
in
the Wadden Sea (WWF) (01/2012 – 06/2012)
Activity 2:
Inventory and documentation of ideas for sustainable tourism
offers in the Wadden Sea World Heritage region. Guidance for
inclusion of
sustainability elements
in
tourism offers (WWF) (06/2012 – 06/2013)
Activity 3:
Development of a
guidance for sustainable nature experience
in the Wadden Sea for the general public and
school class trips (WWF) (01/2013 – 12/2013)
Activity 4:
Development of
marketable tourism offers
for various target groups (national and international audiences)
on the basis of the agreed action plan (CWSS) (01/2013 –
09/2013)
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Work Package 5: Promotion and
Marketing of the Wadden Sea |
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Lead: Common Wadden Sea Secretariat (CWSS)
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Activity 1:
Preparation of information material including educational
resources on Wadden Sea nature experience (promotion)n aimed at
the general public and school classes to support sustainable
nature-oriented tourism (WWF) (01/2012 – 12/2013)
Activity 2:
Development of annual joint communication and marketing
campaigns for specific target groups on the framework of the
action plan (01/2013 – 06/2014)
Activity 3:
Communication and marketing of nature-oriented offers and
products to local and regional stakeholders (internal) and to
national and international tour operators (external) as well as
to potential visitors. Development of exhibition material to
support sustainable tourism on local basis (03/2013 – 06/2014)
Activity 4:
Extension of the official World Heritage website with promotion
and marketing functionalities (03/2013 – 12/2013)
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Contact |
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Dr. Harald Marencic
Common Wadden Sea Secretariat
Virchowstr. 1
D-26382 Wilhelmshaven
Phone +49 (0)4421 910815
marencic () waddensea-secretariat.org |
